This SEO update is brought to you by SEO Specialist Online Professional SEO Consultant and Content Writers for all your SEO needs.

Why Would I Visit Your Web Site?

Lately I’ve become rather fond of the idea of thinking like a visitor to attract visitors. So pretend, for a moment, that you’ve never heard of your company and you’re visiting your own website for the first time. Perhaps you came in through the search engines, or someone who knows your interests sent you the link, or you may even have read a story about the site in a blog. Why did you come here?

If you said “because I saw the link,” try again. Anyone who visits a web site is looking for something.

They want to buy a product, be entertained, solve a problem, get some information…you get the idea. So what do you offer your visitor?

You can see why you need to ask this question before you begin any SEO campaign. What you offer your visitor affects everything

from the keywords you choose to the structure of your site’s content to the methods you use to promote your web site. And by the way, the field you’re in may have less effect on how you answer this question than you think.

Does that sound a little crazy?

Let’s consider a fairly mundane field: plumbing.

Are you a plumber?

Do you sell tools and plumbing parts to professional plumbers, or do-it-yourselfers, or some combination?

Is your business a plumbing school?

Do you offer a newsletter to keep plumbing professionals up to date?

Do you sell books on plumbing?

Do you publish articles on plumbing?

Do you promote a convention for plumbers?

Do you publish a trade magazine for plumbers?

Are you running a website for a plumbers’ union?

You can see from this list that there are a ton of specialty interests just in the field of plumbing. Each of these different kinds of sites will want to attract a slightly different audience. And each person who visits a site might have a slightly different reason for doing so. They might even have drastically different reasons, to be honest.

While working on this update, for example, I ended up on the web pages of a large plumbing supplier. I clicked their FAQ; after scrolling down a bit, I saw links to some interesting-looking pages (a “fun quotes” page). When I got to the top of that page, I saw links to more fun plumbing pages – a list of plumbing jokes, various words of wisdom, a founder’s page, and so forth.

A plumber might visit this site to get a part – or a non-plumber might end up here to be entertained, because some of these pages come up for their own special keywords, like “plumber jokes.” The point is that you need to be clear and focus on why your visitors are coming to your site in order to give them what they're looking for. Or, put another way, you need to be clear about what you’re offering them so that they know what to expect when they get there.

Next time, we will look at "Why Would I Stay and Do Business with You"?

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy for all your SEO needs.

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This SEO update is brought to you by SEO Specialist Online Professional SEO Consultant and Content Writers for all your SEO needs.

Ask the Right Questions Before You SEO Your Site!

Every web site owner wants more traffic and higher rankings in the search engines. In the midst of an SEO campaign, however, it’s easy to lose sight of the forest for the trees. So before you change a single title, you might want to shift your focus to answer some important questions.

So what do I mean by losing sight of the forest for the trees anyway? You’ve probably heard that expression since you were a teenager at least. You may even know that it means focusing on the details to the point that you lose sight of the big picture – and with the amount of detail work that goes into a proper SEO project, that’s easy to do.

Changing the questions you ask can shift your focus back to that bigger picture. You need to know what the big picture is before you do any search engine optimization, or you’ll waste a substantial amount of effort. Fortunately, you may only need to change a few words in the questions you already ask. Ease off just a little on the “what” and “how” questions and start asking a few “why” questions. I’ll give examples in the sections that follow.

This GoDaddy update is brought to you by SEO Specialist Online Professional SEO Consultant and Content Writers 

Seems like the folks over at GoDaddy are charging their email marketing customers if they get spam complaints. Deliverability.com broke the news when they got an email with this information sent to them from a GoDaddy customer. GoDaddy will now charge customers $200 to "manage" their complaints. Even worse is that if the customer wants to then leave them and transfer their domains to another registrar they can't do it until they pay GoDaddy $75!

To cover all of their bases, it appears that if one of their customers uses an Email Service Provider outside of GoDaddy to advertise their GoDaddy-hosted site and they get complaints from one of their customer's recipients, they could be hit with a fine or other action.

Wow. Serious Email Service Providers (ESPs) usually do this as a service to customers and won't allow spammers to use their services. But let's face it, everyone gets a complaint now and then, even customers with best intentions. The difference is that serious ESPs want to help their customers learn best practices about email marketing and not turn complaints into a new revenue stream.

If you use GoDaddy to host your website be careful. And any time you're looking for a serious ESP, make sure you ask if they have a deliverability and abuse department - most serious ESPs do, looks like GoDaddy might not.

GoDaddy should stick to what they're good at, being a registrar. Leave the email marketing heavy-lifting to those who "want" to do it and help businesses grow.

If your looking for serious SEO help contact Jim Gras SEO Specialist Online 800-897-6458 USA 0-44-2076-694183 LONDON, UK Skype: jamiboy

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It's simple... Are you asking Google to penalize your website?

I'm sure you're probably thinking; Well, of course not! Yet daily I see new people complaining in search engine optimization forums that their websites have been banned by Google and they "have no idea why".

These people claim they've done nothing wrong and are absolutely clueless as to why their site is no longer in Google.

What NOT to do when optimizing your onpage ranking factors

How do you know if you've been banned?

First let me show you how to see if you're clearly banned by Google. Often times people think they've been banned, when in reality they've just dropped in ranking and can't find their website. There are a couple of things you can do.

1.) Check Google's search results.
2.) View the Google toolbar.

Go to Google and enter your entire URL into Google's search box and click "search"

Google says there is no information available for this URL? This means that the URL is no longer in Google's database.If you enter a brand new website into Google, you'll always get this message until the website has been indexed or the website has been banned by Google for some reason.

Another way you can quickly see if your website has been banned is by Viewing the Google Toolbar. Download the Google Toolbar Visit Here http://toolbar.google.com

Once it's installed, simply visit your website. If the Google toolbar is completely gray, this means you have been banned by Google.

Ok, so now we know how to tell if our website has been banned. What can cause your website to get banned?

There are many onpage ranking factors AND offpage ranking factors that can cause Google to ban your website. Today, we'll focus on only the onpage things that can cause your site to get banned.

Before I begin, I want you to know that many websites still get away with doing some of these things. They DO NOT help your rankings and are simply a waste of time, so don't try them. Sooner or later Google will catch up to these websites and will remove them. It's just not worth the risk, when doing them doesn't help your ranking to begin with. Banned: * Note: Most SEOs call this "gray barred". Not Banned:

Hidden Text

Hidden Text is simply text that users can't see when they visit your webpage. Some webmasters will do this so that they can add keywords throughout their webpage without it interfering with what the visitors actually see. Yet, the search engines can still see hidden text.

For example, let's say you have a white background on your website. If you wanted to hide text, you would simply make the color of your text white (#FFFFFF) and users couldn't see it.

Alt image tag spamming

This is another way that people will try to cram keywords into their website, allowing search engines to see their keywords, but not allowing visitors to notice any difference in their website. The real purpose of an alt image tag is if a user visits your website and the graphic will not load, or is disabled by their web browser, text will appear instead of the graphic. This is often used for blind people.Alt image spamming is something you want to stay clear of. Using alt image tags are good, but you can overdo it.

Meta Tag Stuffing

What I'm referring to here is when people throw in thousands of the same exact keyword into their meta tags.

For example, the following website is trying to rank well for "tents".

<META NAME="KEYWORDS" CONTENT="tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents">

This is obviously ridiculous. Google doesn't use Meta Tags when ranking websites. Google WILL penalize it, but it WILL NOT help you... so, why would anyone do something like this? Stay away from it.

Title Tag Stuffing

The title is what appears in the top left hand corner of your webpage. Below is an example of Title Tag Stuffing Don't do it...

You only need to include your keyword(s) one time in your title tag. Anymore than 1 time will only dilute the effect, and if you overdo it as shown above, you may get banned.

Those are just a few of the things that people are continuing to do online. These things WILL eventually get your website banned and WILL NOT help you rank well. It's just a waste of time and effort, plus just plain ignorant to waste your time on something that doesn't work and will get your website banned from the search engines.

For all Your SEO needs contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy

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Online Branding by way of SEO Specialist Online

The definition of the word Brand “Brand – a trademark or a unique name to identify your product or a manufacturer”, has always remained the most important criteria for companies to gain their popularity. It is very important to create and maintain your brand and brand image throughout your presence in the market. It is difficult to attain this result as the market gets saturated with every company aiming towards it. You need to keep an eye on your customers and markets regularly to achieve this branding success.

Now what and how does SEO have to do with this?

In earlier days, branding was achieved mainly with campaigns, television ads, radio ads, billboards or every other place where the company can put up their product posters or details. But every time these techniques work for every kind of customers?

The World Wide Web is a huge space. Every minute large number of sites and pages are being added on to the web. In such a scenario, where do your products and efforts stand? Where do they take you in the competitive market? Where do companies get to find their real dedicated customers or to be potential customers? You might even go unnoticed unless you put in some updated and extra effort to set your brand image really strong.

With the massive use of internet, a good and well promoted website for your company and products, can gain in more potential customers towards it. Now with internet and all the search engines like Google, Yahoo, MSN., you can put forth your products and services to the more customers in a much easier process. And to create such a powerful online presence you need experience, SEO Specialist Online. SEO professionals who plan your online marketing strategy. They work with you in close coordination and create your online presence.

If you lack in this, you are giving chances for your competitors to have in more traffic to their websites and you lose in customers to them. It is essential for you to have a neat and simple website with details that are understandable and well projected. Else with any number of SEO techniques, you tend to go nowhere.

A well planned optimized website can be interesting to look and understand, while it also delivers a complete successful corporate image. Organized website structures, Website popularity, Keywords researches do it right for your site and get your website along with your company name and product well branded. Give in time to learn, explore and research on your products / services and place them in the online market. Build your site and just wait for your visitors. It will tell the potential targeted customers how effective your products and efficient your company is. Build your website, product, and company - your brand online, with SEO Specialist Online.

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Submitting your website to search engines does not get your webpage better ranking. That is a misconception about Search Engine Optimization that has been going around for quite sometime. It does no harm by submitting your site to them but it does no good as well.

Just submitting your site to the search engines doesn’t give you a good spot on their pages. In order to be eligible and indexed by search engine crawlers you need to optimize your site. By using a SEO Specialist you increase your chances because Search engine optimization is an on-going process.

You need to invest enough time to get the desired success. Compared to other forms online marketing, SEO offers higher return on investment (ROI). With the growing number of users relying on search engines to find their pages, it has become essential to optimize websites and make them search engine friendly. Here are few steps you need to follow for the search engine spiders to crawl and index your site.

1. Theme:
It is important to choose a theme for the pages of your website. Each page should be able to convey a message or fulfill a purpose.

2. Keywords Selection:
Choosing the right keywords is an important and crucial step of search engine optimization. You need to list the relevant and searched keywords and key phrases for each of the pages. Choosing the most competitive keywords can get really frustrating hence as a beginner you can focus on less competitive, yet searched words. You can make a list of relevant keywords and use tools like wordtracker and overture keyword analysis tool to know the search frequency.

3. Know your Competitors:
It is important to keep an eye on your competitors. You can study what keywords they are emphasizing on, know what websites are linking to them and where they rank. The less competition you have the better it is.

4. Optimize your Page Content with Phrases:
When you select the relevant keywords for your web page, you can rank them according to their importance. You can revise the existing pages and optimize your page content starting with your top key phrases. Optimizing your site includes alteration of the meta tags i.e. title, description, keywords, headings, image alt, link and the content of the site. You can also have robot.txt file to help the spiders to crawl the pages you want them to.

5. Linking Strategies:
As mentioned earlier link building is one of the important part of SEO. There are two linking strategies:

•Internal Linking: In your page content you can refer to other important pages of your website. You can make use of the keywords of the landing page for your hyperlink text. You can even use keywords in navigation structure.

•External Linking: You can build external links by various means. You can start your own blog or write articles so that other websites interested will link to you. You can ask other webpages to place your link on their websites for placing their link on your site. This is known as reciprocal linking. You can advertise your sites on directories like dmoz, yahoo directories etc. Getting backlinks from these popular sites will help you get better ranking. There are various other ways to increase your inbound links.

6. Traffic and Revenue Tracking:
After your website is optimized you need to track the sales and the traffic it is receiving. You need to focus more on traffic and revenue than the page ranking. There are many software which gives you the report on your revenues by keywords, search engine, advertising campaigns etc.

7. Analysis:
You need to analyze your website and make necessary changes. Search engines keep changing their algorithm, hence it is important you be updated and try the new marketing strategies. You also need to keep track of your rankings and re-optimize the pages if you need to. You can then wait for the results.

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy seospecialistonline@gmail.com for all your SEO needs.

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What do we Mean by Keywords, and Why do They Matter for Search Engine Optimizaton?

Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.

For a Free keyword and website analysis Visit Here.

The terms keyword is often used as shorthand for keyword phrase.

When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search.

In fact most searches these days are not single-word searches … most searchers now type two or more words in their searches.

If you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case …

• If you don’t know the keywords, you can’t optimize your Web site properly.

• If you don’t know the keywords, you don’t know what keywords to put in links pointing to your site.

• If you don’t know the keywords, you don’t know which keywords to bid on in Pay Per Click programs.

For a Free keyword and website analysis Visit Here.

What happens if you simply guess at the search terms you need, and don’t do a full keyword analysis? Typically two problems arise:

• Many of the keywords on your list will be more or less irrelevant. People simply aren’t using them in searches.

• You’ll miss keywords that people are using to search for your product or service.

What Does an SEO Specialist Do?

• Helps you develop a list of likely keyword phrases. SEO Specialist searches other Web site’s KEYWORDS tags and searches a thesaurus, to help you create a preliminary list of keyword phrases.

• Based on these keyword phrases, it shows you what people using the Web’s search engines are actually typing into the search engines.

For a Free keyword and website analysis Visit Here. for more info contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy seospecialistonline@gmail.com

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Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.

The terms keyword is often used as shorthand for keyword phrase. When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search. In fact most searches these days are not single-word searches … most searchers now type two or more words in their searches.

If you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case …

• If you don’t know the keywords, you can’t optimize your Web site properly.
• If you don’t know the keywords, you don’t know what keywords to put in links pointing to your site.
• If you don’t know the keywords, you don’t know which keywords to bid on in Pay Per Click programs.

Selecting keywords, then, is important. But there are two ways to select the keywords you need for your campaigns:
• Guess
• Do a full keyword analysis

The most popular method is to guess at the keywords. The most effective method, however, is to do a full keyword analysis (which actually begins with you guessing at what keywords you think are important, then using a free KeyWord tool to “dig” into databases of actual search terms).

What happens if you simply guess at the search terms you need, and don’t do a full keyword analysis? Typically two problems arise:

• Many of the keywords on your list will be more or less irrelevant. People simply aren’t using them in searches.
• You’ll miss keywords that people are using to search for your product or service.

What Does an SEO Specialist Do?

Essentially, a SEO Specialist does two things:

• Helps you develop a list of likely keyword phrases. SEO Specialist searches other Web site’s KEYWORDS tags and searches a thesaurus, to help you create a preliminary list of keyword phrases.

• Based on these keyword phrases, it shows you what people using the Web’s search engines are actually typing into the search engines. for more info contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy seospecialistonline@gmail.com

Search Engine Optimization is the process of improving your site’s ranking in search engines A professional Search Engine Optimization Specialist knows exactly what search engines look for when crawling websites and ranking pages. Working with a specialist will give your site a competitive advantage and increase targeted traffic through search engines and directories.

Accomplished SEO specialists have an indepth knowledge of how search engine spiders index HTML, and will spend a great deal of time on keyword research. The keyword research should be shared with you for your review, and the provider should work with you to incorporate the keywords into the page context and not just add the words in the metatags section. In addition, the specialist should hold frequent update meetings with you to review your site's current ranking and provide recommendations to increase your site's ranking.

Strategies:Reputable providers will educate you on the difference between search engines (ex. Google) and directories (ex. Yahoo).If an SEO provider describes Yahoo as a search engine, keep looking for someone else. In addition, the SEO provider should have two separate promotion strategies for each: one for the search engines and one for the directories.

Until relatively recently, title tags and metatags with relevant keywords gave decent rankings. However, after years of tag misuse, search engines now attach more importance to:
· Page content
· Site design (for example, spiders do not process JavaScript or images)
· Incoming links and authoritative status of referring sites

Ethical Behavior, Software and Blacklisting:Search engines want to ensure that the indexed page is the page the user will visit.

Unfortunately, programmers violate this principle by utilizing several techniques such as:

· Writing a cloaked page that is invisible to the user. This artificially boosts rankings by detecting and re-directing search engine spiders. Google will blacklist sites identified using this technique.

· Creating doorway and bridge pages that work the same way as cloaked pages, but are stored on external servers.
· Hosting gateways which re-direct users to a different website. This can indicate the use of software to generate highranking
gateways; this is considered spamming and frowned upon.
· Stuffing keywords on a page by repeating the words several times in a row, using invisible text, or text so small that it is barely legible.

SEO should be incorporated early in site design and not as an afterthought. Incorporating SEO early will save you time and money before the site goes live and is first submitted to search engines and directories.

What kinds of practices are considered best? Relevant key word rich content at a desired density, inbound links, article directory content, blog links and other honest practices can create real traffic generation into your website that can translate to subscribers, visitors and sales. Choose SEO Specialist Online with Jim Gras and you’ll get great results. Visit http://www.seo-specialist-online.com

keyword: Search Engine Optimization, Google Optimization, seo-specialist-online, get to the top of google, seo services, web seo specialists

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Questions?? Contact me!

Jim Gras
800-897-6458
2076-694183  LONDON, UK
Skype: jamiboy